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Who we are
We started as a print design company in the early ’00s that worked with participatory approaches to design before moving into websites, installations and software. Since 2010, we have been using our experience in design and the creative industries to support StartUps, innovation processes, and digital transformation in public, private and third sectors. Clients include Enterprise Ireland, Science Foundation Ireland, Highlands and Islands Enterprise, South of Scotland Enterprise

Director and Founder
Ronald leads the business and has spent the last 20-plus years working in system designs, participatory design, innovation support and R&D. He has worked in the private sector, the public sector, and academia (most recently teaching Strategy and Innovation at the Open University Business School). He specialises in using design based approach to enable organisations to create value.
As well as a wealth of practical experience, Ronald’s is what has been termed a liminal professional, and keeps one foot in academia. His doctoral research focused on the strategic role of design in partnership work to support innovation and digital transformation in organisations. He also has an Executive MBA where he focussed on the application of lean design to improve organisational processes. He interest in these areas and continues to publishes in peer reviewed publications.
What we do
We use our experience in the creative industries, as design practitioners and in management, to help organisations develop and grow so they can understand and meet the needs of their customers and clients.
- We help you focus on the future you want to create
- Begin with people, this is where ideas, creativity and design arise and where value is created
- We approach issues systemically using tried and tested tools and techniques
Our experience of working in a range of creative and design spaces, from community empowerment and participatory design, to academia and management consulting. From publishing and print and contemporary art, to software and systems and User Experience means we can help you identify and achieve the transformations your organisation needs.
How we do things
The answer is always to start at the end, start with the future you want to create and then design an approach that helps you and others on the journey to get there.
It sounds esoteric, however, it is what anyone who wants to make something does, from a garden to a community empowerment strategy to a new production process or a software solution.
What we do is use our experience to offer you a structured approach to realising those goals based on tried and tested techniques from systems theory, participatory design and business and management.
To learn more, get in touch.
Contact us at ask[at]roughbounds.com